College recruiting, built around the athlete.
SiteMVP is a mobile platform that helps high school athletes present themselves to college programs and manage their recruiting as a campaign.
Athletes create one public recruiting page, keep their film and information current, share it through trackable links, and learn from the activity that follows. College coaches can open the page from any device without creating an account or downloading an app.
The page is what coaches see. The campaign is what the athlete manages.
The first conversation is the hardest one.
College coaches typically discover athletes through trusted personal networks, recruiting services, or direct outreach from the athletes themselves.
A trusted coach or trainer can provide valuable context when making an introduction. Recruiting platforms and consultants can help athletes navigate the broader process. But many athletes still have to create opportunities through their own outreach.
That is where the presentation often breaks down.
A short direct message does not provide enough context. A long email gets difficult to scan. PDFs and presentations become outdated as film, statistics, and goals change. Video links, academic information, achievements, and contact details are often scattered across different places.
The college coach is left to assemble the story themselves, usually while managing hundreds of other recruits.
Built for both sides.
Athletes need a credible way to explain who they are, what they have accomplished, and why a program should consider them.
Coaches need to evaluate that information quickly. They may be at a game, traveling, sitting in a hotel, or working from their office. The experience has to work wherever they are and ask almost nothing from them.
SiteMVP gives the athlete one link that can move through emails, texts, DMs, coaches, family members, and personal networks. Every person who opens it sees the same current page.
No login. No app. No outdated attachment.
Start with how coaches evaluate.
SiteMVP began with firsthand experience.
We both managed our own college recruiting as walk-on athletes. Mychal later spent ten years coaching and training players, helping athletes develop their skills and understand how to advocate for themselves.
We combined that experience with conversations involving college coaches, high school coaches, athletes, trainers, and peers. We studied the major platforms in the recruiting market and looked closely at the information college coaches need when evaluating an unfamiliar athlete.
The technology had changed. The underlying experience had not changed much at all.
Athletes were still waiting to be discovered, sending disconnected information, and paying services that could not control the final outcome.
The first prototype was a page.
Before Nice Day Labs existed, Mychal used Webflow CMS to create and publish recruiting pages manually for athletes.
The idea did not become a business at the time, but it validated something important: athletes needed a clearer way to present themselves online.
When we returned to the problem together, we asked a larger question. What if the athlete could create, publish, distribute, and manage the page themselves?
The page became a campaign.
The evaluation sequence
01 / IDENTITY
Who is this athlete?
Name, photo, sport, position, graduation year, and a concise introduction establish the initial context.
02 / VIDEO
Can this athlete play?
The Feature Video appears immediately because video is often the fastest and most important evaluation signal.
03 / CONTEXT
Where might this athlete fit?
Playing style, physical measurements, goals, school information, and academic context help a coach interpret what they just watched.
04 / EVIDENCE
What supports the first impression?
Statistics, athletic achievements, academic accomplishments, and other proof remain connected to the athlete’s video and story.
05 / CONVERSATION
What happens next?
A contact form gives coaches a direct way to request more information or begin a conversation.
SiteMVP is structured around how college coaches evaluate recruits, not around how recruiting platforms prefer to store athlete data.
Put the campaign in the athlete’s pocket.
Modern high school athletes manage most of their lives through their phones. We did not want SiteMVP to require a desktop computer, a complicated web application, or a separate publishing workflow.
Athletes needed to author their content, preview the page, publish it, share it, review activity, and manage messages from one mobile product.
That simple experience required a much larger system behind it.
SiteMVP connects mobile authoring, public web publishing, page hosting, trackable distribution, activity signals, and verified messaging in one athlete-managed workflow. Public pages remain easy for coaches to open while the operational complexity stays inside the product.
Product and engineering moved together.
Mychal brought the original prototype, recruiting experience, product direction, athlete workflow, onboarding, and go-to-market context.
Gerard transformed that prototype into a production product. He architected and engineered a system capable of turning content managed on a phone into live public pages that athletes can continue updating throughout their recruiting campaign.
The collaboration moved in both directions. Technical decisions expanded what the product could become. Product and workflow decisions shaped how the system needed to behave.
We disagreed, tested assumptions, changed direction, and continued working until the experience felt coherent from both sides.
Signal without surveillance.
Athletes need feedback from their efforts, but useful feedback does not require identifying every visitor.
SiteMVP shows when a page is viewed, how many times it has been visited, whether someone returned, and when a message arrives. It does not expose IP addresses or reveal personally identifiable information about anonymous visitors.
The page is public. Coaches, family members, teammates, and other people may all open it.
The goal is not to tell an athlete exactly who is watching. It is to replace silence with enough signal to help them make a better next decision.
Prove the core before adding more.
During development, Gerard also completed research and integration work involving an on-device language model. We chose not to include that capability in the initial release.
Before investing further in an AI assistant or agent, we wanted to prove that the underlying human workflow was useful, viable, and understandable.
The core product needed to stand on its own first.
Optimized for a first conversation.
SiteMVP is designed for mid-to-late high school athletes who want to compete at the college level.
The system is sport agnostic. Basketball players, football players, swimmers, runners, volleyball players, and athletes across other sports move through the same basic evaluation pattern. Coaches need to understand who the athlete is, see them compete, review the supporting context, and decide whether to continue the conversation.
SiteMVP does not promise access to a private coach network. It does not match athletes with programs. It does not guarantee conversations, offers, scholarships, or a place on a college roster.
Those are decisions the product cannot control.
Our promise is to give athletes a credible system for presenting themselves, managing outreach, observing activity, and making more informed decisions throughout their recruiting campaign.
Athlete-run recruiting.
The recruiting page is the athlete’s presentation. Outreach is their business-development motion. Coaches, trainers, family members, and trusted relationships become part of the distribution network. Page activity provides feedback.
A direct conversation is the first meaningful conversion.
SiteMVP does not replace the work of recruiting. It gives athletes a better way to begin it.
Live and learning.
SiteMVP is publicly available on iOS. We are currently introducing it to athletes through the coaching and player-development networks that helped inform the product.
We are also beginning conversations with organizations interested in making the platform available across their own athlete communities.
The product is early. We are learning how athletes understand it, how they incorporate it into their outreach, and what helps them use it successfully.
That learning will shape what comes next.
Would we want this to exist?
Yes. That question is why we built SiteMVP in the first place.
It is the recruiting system we would want if we were high school athletes today. We chose to fund it ourselves, build it ourselves, and stay responsible for what we shipped.
We did not build it simply to sell the idea. We built it because we believe the product should exist.
SiteMVP is also proof that the way we have worked together for years can produce something real. We took a shared problem, challenged each other’s assumptions, combined product and engineering, and turned an early idea into a public product.
Its value is not measured only by how widely it spreads.
If SiteMVP helps one athlete begin a conversation they otherwise may never have had, the work has done something meaningful.